FOOH Impact Score:
Outstanding
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In this Bagaggio CGI campaign, a woman inside a busy airport clings to a massive suitcase that refuses to stop rolling, creating a chaotic yet engaging visual moment. The ad humorously reimagines a typical travel scenario with a dynamic twist, positioning Bagaggio suitcases as indispensable companions that are always ready to move. A memorable storyline that masterfully blends humor and creativity with a resonant take on modern travel essentials.