Max Mara Gas Balloons Land at Church
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FOOH Impact Score
Impressive
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A-Tier
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In this Max Mara cgi ad, a gas balloon bearing the 'MAX MARA CIRCUS' signage descends gracefully near the Church of Panagia Paraportiani in Mykonos, Greece, creating a captivating focal point against the serene island backdrop. The ad humorously reimagines this historic setting infused with elegant fashion, as more balloons emerge across the sky and mirror-like lake, positioning the brand’s Pre-Fall 2024 collection as a dynamic expression of timeless style. An innovative campaign that masterfully blends creativity with authentic brand storytelling.
