FOOH Impact Score:
Outstanding
Learn moreIn this Paula’s Choice CGI video, a giant bottle of the C15 Super Booster serum stands tall next to the Sephora outlet in Times Square, making a striking impression. The ad humorously reimagines a skincare showcase with a bold transformation, as an oversized dropper releases serum that turns into floating bubbles before merging into the shape of the bottle itself. A dynamic CGI video that masterfully blends creativity with product storytelling, inviting everyone to discover the improved formula for a radiant glow.
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