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Giant Paula’s Giant Serum Droplets in Times Square

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Credits

Brand: Paula's Choice

Who we think created this: Vertex CGI

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In this Paula’s Choice CGI video, a giant bottle of the C15 Super Booster serum stands tall next to the Sephora outlet in Times Square, making a striking impression. The ad humorously reimagines a skincare showcase with a bold transformation, as an oversized dropper releases serum that turns into floating bubbles before merging into the shape of the bottle itself. A dynamic CGI video that masterfully blends creativity with product storytelling, inviting everyone to discover the improved formula for a radiant glow.

Metadata

Brand Industry: Beauty & Personal Care

Country: United States of America

City: New York

Effects / Animations: Large Objects, Object Animation, Floating Objects, Fluid

Surrounding: Times Square

Posted on April 24, 2024

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