Giant Paula’s Giant Serum Droplets in Times Square
Serum Bubbles Form Bottle at Sephora
This CGI video for Paula's Choice features a giant bottle of the C15 Super Booster serum. It stands prominently next to the Sephora outlet in Times Square, creating a striking visual.
The advertisement humorously reimagines a skincare showcase. An oversized dropper releases serum, which transforms into floating bubbles before merging to form the shape of the bottle itself. This dynamic CGI video blends creativity with product storytelling, inviting viewers to discover the improved formula for a radiant glow.
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FOOH Impact ScoreOutstanding
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Credits
Brand:
Artist:Vertex CGI
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