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Lenovo Parking Lot Car Flip

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Credits

Brand: Lenovo

Agency / Production / VFX: Unknown

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This Lenovo campaign begins with a man walking through a parking lot filled with sports cars, holding his laptop. This moment cleverly highlights the versatility of the product in unexpected situations as he stops at a black Tuk Tuk, opens his laptop, and starts controlling it. With a tap, the Tuk Tuk flips over, and as it goes underground, it is instantly replaced by a white hatchback car. The man taps again, and as the hatchback flips, it is replaced by a sleek black sports car. He closes his laptop, takes a moment to admire the new sports car, enters it, and drives away. The camera zooms out, revealing that all these incredible transformations were edited and created on the new Lenovo Yoga Book 9i, showcasing its 3D modeling capabilities and powerful creative tools, which is now available for pre-order. As a perfect blend of Distinctive storytelling and Authentic product integration, the CGI enhancement is designed for this captivating CGI campaign.

Metadata

Brand Industry: Consumer Electronics & Technology

Country: Unknown

City: Unknown

Effects / Animations: Object Transformation, Object Animation, Interaction

Surroundings: Parking Lot, Sports Car

Posted on June 24, 2023

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