Lenovo Parking Lot Car Flip

In this Lenovo Yoga Book 9i FOOH campaign, a man navigates through a lively parking lot filled with sports cars while holding his laptop, stopping at a black Tuk Tuk to showcase the device’s versatile capabilities. The scene unfolds as he opens the laptop and, with a tap, makes the Tuk Tuk flip underground, instantly transforming it into a sleek white hatchback, then with another tap, into a glossy black sports car, finally closing his laptop, admiring the result, and driving away—all brought to life using the Yoga Book 9i’s 3D modeling features. With a creative use of augmented reality, this Lenovo lightweight 2-in-1 device FOOH campaign transforms an everyday parking lot into a fresh, relatable spectacle, highlighting Lenovo’s push for dynamic and immersive digital creativity.