FOOH Impact Score:
Solid
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In this CeraVe cgi ad, a smooth cloud of white foam gently rests atop the historic Maiden's Tower in Istanbul as the Turkish flag waves above it. The ad humorously reimagines iconic cityscapes and landmarks as part of a skincare routine, with airy foam puffs floating near modern buildings and a larger cluster gliding along the scenic Bosphorus coastal road. A dynamic blend of humor and creativity with an effective twist on cleansing skincare, the film culminates with the CeraVe Balancing Air Foam Cleanser bottle cradled in clouds against a grassy viewpoint overlooking the city, framed by a partly cloudy sky and the text 'Yeni CeraVe Airfoam Köpük Temizleyici.'
CeraVe
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