Gatineau Giant Jar Rolls Around Arc de Triomphe

This Gatineau FOOH ad features the brand's re-engineered Cleansing Balm, using the Arc de Triomphe as its canvas. The video begins with an aerial view sweeping over the monument and the surrounding streets, with cars circling the roundabout.

A giant jar of Gatineau skincare then appears on the street opposite the Arc de Triomphe. It begins rolling along a spiral track that wraps around the structure. As the jar glides upward, a huge banner unfurls across the façade, reading “The Cleansing Balm Re-Engineered Gatineau.”

The jar continues its smooth ascent until it reaches the centre top of the Arc de Triomphe, settling into place. The camera pushes in to reveal the scale of both the oversized product and the banner, highlighting the brand’s biggest skincare launch in 35 years through creative CGI effects.