Gatineau Giant Jar Rolls Around Arc de Triomphe

Imagine the Arc de Triomphe suddenly becoming the canvas for a skincare breakthrough. That’s the engaging premise of this Gatineau FOOH ad featuring its re-engineered Cleansing Balm. The video unfolds as an aerial view sweeps over the Arc de Triomphe and the flowing streets below, with cars circling the roundabout, before a giant jar of Gatineau skincare appears on the street opposite the monument and begins rolling along a spiral track that wraps around the structure like a roller coaster; as the jar glides upward, a huge banner unfurls across the façade reading “The Cleansing Balm Re-Engineered Gatineau,” and the jar continues its smooth ascent until it reaches the center top of the Arc de Triomphe, wobbling slightly as it settles into place while the camera pushes in to reveal the scale of both the oversized product and the banner, underscoring the brand’s biggest skincare launch in 35 years. Using creative CGI effects, this Gatineau FOOH ad transforms the iconic Arc de Triomphe into an impactful product showcase.