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Milagros Giant Cake Lighted by Giant Matchstick

A
FOOH Impact Score

Impressive

S A-Tier B C
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Credits

Brand: Milagros

Metadata

Brand Industry: Beauty & Personal Care

Country: Unknown

City: Unknown

Effects / Animations: Human Interaction, Fire & Smoke, Large Objects, Simple Motion, Swarm & Particles

Surroundings: Building, Street

Date posted: April 29, 2025

Source: Instagram

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This Milagros FOOH ad begins with a brick building facade opening to reveal a giant cake being pulled out by three men. This moment cleverly highlights the joy of gifting as people excitedly gather with pink balloons, admiring the multi-tiered cake adorned with pink icing, white beads, and a bright number 11 on top, which is then lit by a giant matchstick reaching out from a window. As a perfect blend of fun storytelling and distinctive product integration, the CGI effects enhancement is designed for celebrating Milagros’ 11th anniversary.

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