FOOH Impact Score:
Improvable
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In this Air Dolomiti CGI ad, a human hand appears to launch an aircraft into the sky, creating a captivating visual against a backdrop of a clear blue sky. The ad humorously reimagines Civil Aviation Day with a commercial jet playfully turning into a symbol of imagination, blending the airline's distinctive teal and white livery into the scene as if guided by the viewer's own hand. A dynamic spot that masterfully blends creativity with a memorable twist on Air Dolomiti’s brand promise of limitless possibility.