FOOH Impact Score:
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Outstanding
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In this Triumph Lingerie FOOH campaign, a memorable mural of a woman in a bikini covers the side of a tall city building, setting the tone for a surprising summer vibe. The ad humorously reimagines urban life as two friends toss a frisbee on the street, which—after reaching the mural—triggers a wave of computer generated graphics that bring the mural to life with a splash. A dynamic piece that masterfully blends creativity with a fresh take on style and confidence through Triumph's lingerie collection.
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