FOOH Impact Score:
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Outstanding
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In this Olympic Museum cgi video, a man is seen exploring a sleek digital gallery where official Olympic torches appear through captivating augmented reality. The ad dramatically reimagines time travel with a surprising twist as the man taps the 2024 torch and vanishes, triggering a shift to a close-up of the torch’s detailed craftsmanship, followed by a spectacular view of the Eiffel Tower lit with fireworks as the PARIS 2024 logo shimmers above. A dynamic piece that masterfully blends creativity and nostalgia with a celebration of Olympic legacy and the Paris 2024 artifact collection.
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