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Imagine Parisian buildings becoming fashion models draped in luxurious fabric. That’s the captivating premise of this AMI fake out of home ad featuring the Spring-Summer 2025 collection. The video unfolds as sheets of cloth cascade down historic Paris architecture, blending seamlessly with ornate facades while ambient lighting dances across the stone and fabric, creating the illusion that the entire structure is swaying with the breeze. Using distinctive augmented reality, this AMI fake out of home ad transforms the city skyline into an innovative product showcase.
AMI
Labella
Celio
Marionnaud
Carolina Lemke
Balmain
Balmain
Havaianas