AMI Fabric Draped Over Store Facade
C
FOOH Impact Score
Improvable
S
A
B
C-Tier
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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Imagine Parisian buildings becoming fashion models draped in luxurious fabric. That’s the captivating premise of this AMI fake out of home ad featuring the Spring-Summer 2025 collection. The video unfolds as sheets of cloth cascade down historic Paris architecture, blending seamlessly with ornate facades while ambient lighting dances across the stone and fabric, creating the illusion that the entire structure is swaying with the breeze. Using distinctive augmented reality, this AMI fake out of home ad transforms the city skyline into an innovative product showcase.
