AMIRI Highway Turned into Beach Resort
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FOOH Impact Score
Impressive
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A-Tier
B
C
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Imagine a central London street transformed into a beachfront resort. That’s the engaging premise of this AMIRI faux ooh ad featuring the brand’s Corner Shop launch. The video unfolds as a busy city block is completely reimagined as the AMIRI Beach Club, with sand replacing asphalt, swaying palm trees lining the sidewalk, lounge chairs arranged casually by a bamboo tiki bar, and a large cloth banner bearing 'AMIRI' fluttering across the boutique’s facade. Using CGI effects, this AMIRI faux ooh ad transforms the urban landscape into a dynamic product showcase.
