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AMIRI Highway Turned into Beach Resort

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Credits

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Fashion & Apparel

Country: England

City: London

Effects / Animations: Building Transformation, Cloth

Surrounding: AMIRI Store

Date posted: July 20, 2025

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Imagine a central London street transformed into a beachfront resort. That’s the engaging premise of this AMIRI faux ooh ad featuring the brand’s Corner Shop launch. The video unfolds as a busy city block is completely reimagined as the AMIRI Beach Club, with sand replacing asphalt, swaying palm trees lining the sidewalk, lounge chairs arranged casually by a bamboo tiki bar, and a large cloth banner bearing 'AMIRI' fluttering across the boutique’s facade. Using CGI effects, this AMIRI faux ooh ad transforms the urban landscape into a dynamic product showcase.

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