Devred Giant Banners Unfold Across France

This mixed reality ad for Devred's new summer ceremony collection transforms iconic French landmarks into a moving fashion runway. The video opens with a folded promotional banner on the Luxor Obelisk, which unfurls to reveal a Devred campaign poster featuring a man in a light-coloured suit, the Devred logo, '1902', and the tagline 'Élégant du début du jour'.

The scene then shifts to the La Voix du Nord Building, where another large Devred banner with a man in a brown suit hangs. Next, at the Grand Théâtre de Bordeaux, two folded Devred banners unfold symmetrically. The campaign continues at Place des Terreaux and the Bartholdi Fountain, where a banner on a nearby building unfurls. The video concludes with a river cruise boat displaying the same Devred campaign banner like a flag, before a black screen with the Devred 1902 logo and tagline.