Audible Disco Ball Fell on Delivery Van
C
FOOH Impact Score
Improvable
S
A
B
C-Tier
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this Audible fake out of home ad, a presenter stumbles over a shared bike on a London cobblestone street, sparking a dynamic chain reaction that sends bikes tumbling and construction elements collapsing in seamless CGI effects. The ad humorously reimagines an everyday mishap as a staged sequence of comic disasters, culminating with a giant disco ball smashing into an Audible-branded delivery van featuring the ironic tagline 'Laugh through it with comedy on Audible'. A viral moment that masterfully blends humor and creativity with a memorable twist on entertainment offerings.
