Marionnaud Lilac Bow Adorns Eiffel Tower
Ribbon Winds Through Paris Landmarks
This VFX advertising video for Marionnaud features a giant lilac bow elegantly wrapping around the Eiffel Tower. The bow then unspools into a flowing ribbon that travels across Paris.
The ribbon winds through various architectural landmarks, including Haussmannian rooftops, metro stations, and city streets. It ultimately leads to the newly renovated Marionnaud flagship store located at 203 Rue de la Convention.
As the ribbon arrives at the storefront, floating purple shopping bags emerge, highlighting the luxurious atmosphere. This VFX enhancement was designed to build excitement for the store’s grand reopening.
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Credits
Brand:
Artist:Vokode