Marionnaud Lilac Bow Adorns Eiffel Tower

Ribbon Winds Through Paris Landmarks

This VFX advertising video for Marionnaud features a giant lilac bow elegantly wrapping around the Eiffel Tower. The bow then unspools into a flowing ribbon that travels across Paris.

The ribbon winds through various architectural landmarks, including Haussmannian rooftops, metro stations, and city streets. It ultimately leads to the newly renovated Marionnaud flagship store located at 203 Rue de la Convention.

As the ribbon arrives at the storefront, floating purple shopping bags emerge, highlighting the luxurious atmosphere. This VFX enhancement was designed to build excitement for the store’s grand reopening.

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Credits

Artist:Vokode

Metadata

Work Type: FOOH
Brand Industry:Fashion & Apparel
Country:France
City:Paris
Date posted:May 16, 2024
Source:Instagram