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Birds Eye Packaging Towers like a Skyscraper

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FOOH Impact Score

Solid

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Credits

Brand: Birds Eye

Who we think created this: Stacked

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Metadata

Brand Industry: Food, Beverage & Tobacco

Country: Australia

City: Melbourne

Effect / Animation: Large Objects

Surroundings: Flinders Street Station, City

Date posted: January 21, 2025

Source: Instagram

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In this Birds Eye fake ooh ad, Melbourne’s bustling Flinders Street Station becomes the creative backdrop for a massive display of the brand’s Air Baked Whiting product. The scene unfolds as the station’s iconic facade is transformed with oversized packaging showing off the 50% less oil benefit, while one of the city’s distinctive green trams passes by, intensifying the contrast and boosting visual impact. With a distinctive use of computer generated graphics, this Birds Eye healthy frozen fish campaign fake ooh ad transforms a historic city landmark into a fresh, relatable spectacle, highlighting Birds Eye’s commitment to innovative and health-conscious marketing.

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