Birds Eye Packaging Towers like a Skyscraper

This fake out-of-home (FOOH) CGI advertisement features Melbourne’s Flinders Street Station, where its iconic facade is transformed into a massive display for Birds Eye’s Air Baked Whiting product.

Oversized packaging highlights the product's 50% less oil benefit. A distinctive green tram passes by, intensifying the visual impact and contrast. This CGI campaign transforms a historic city landmark into a fresh, relatable spectacle, showcasing Birds Eye’s healthy frozen fish and innovative marketing.