FOOH Impact Score:
Impressive
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In this Lobster & Co CGI campaign, a distinctive rectangular seafood cart on wheels glides down a busy street, piled high with fresh catches of the day. The ad humorously reimagines urban commutes as a parade of flavorful experiences, with the brand’s carts — including a quirky bucket-shaped one — transforming routine roads into appetizing avenues. A captivating display that masterfully blends fun and creativity with a memorable twist on premium seafood dining.