FOOH Impact Score:
Solid
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This BÉIS vfx advertising begins with an oversized luggage rolling into a street-side tunnel designed as a branded cleaning station. This moment cleverly highlights the brand’s commitment to functionality and durability as giant versions of BÉIS suitcases pass through mechanized scrubbers, while real customers drop off their travel bags for a complimentary tune-up at the Los Angeles activation. As a perfect blend of creative storytelling and engaging product integration, the computer generated imagery enhancement is designed for strengthening customer loyalty through immersive and service-driven experiences.