FOOH Impact Score:
Outstanding
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In this BÉIS CGI ad, the brand’s logo radiates across the Empire State Building as holiday lights sparkle along New York City’s festive streets. The ad humorously reimagines the iconic skyscraper as a bold holiday billboard, syncing the luxury travel brand with the spirit of holiday tourism and seasonal shopping. A memorable CGI ad that masterfully blends creativity with a dynamic twist on brand visibility during the bustling Christmas season.