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In this Boa Safra and Brasmax dynamic faux ooh ad, a giant seed cube is lifted by helicopters over sweeping Brazilian farmland and city skylines. The ad humorously reimagines the concept of crop seeds as a massive floating installation, with the seed brands portrayed as powerful allies helping farmers elevate their productivity. A creative execution that masterfully blends resonance with a memorable twist on agricultural innovation.
Conviva
IKEA
Bombril
Maisons du Monde
Leroy Merlin
IKEA
OBI
IKEA