Food Appeal Pot Cooking on Blow Torch
B
FOOH Impact Score
Solid
S
A
B-Tier
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this Food Appeal CGI campaign, a massive 3D cooking pot bursts into lifelike flames above Tel Aviv’s Azrieli Towers. The ad dramatically reimagines city architecture as an open-air kitchen with a cookware line that stands up to extreme conditions. A dynamic experience that masterfully blends creativity with product storytelling, featuring the Q Collection’s resilience brought to life with impressive computer generated imagery.
