Bolt Burger Installation Above Driving Car
B
FOOH Impact Score
Solid
S
A
B-Tier
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
Learn moreFOOH.com is the biggest FOOH ad library. If you are the creator of this Bolt ad or would like to add your work Submit your work!
This Bolt FOOH ad begins with a Bolt vehicle driving past the emblematic Palacio de Cibeles in Madrid, topped by an enormous, steaming burger. This moment cleverly highlights the synergy between delivery and fine dining as the digital burger draws curious onlookers while promoting Bolt Food’s Valentine’s Day collaboration with BiBo, the restaurant by renowned chef Dani García. As a perfect blend of effective storytelling and creative product integration, the augmented reality enhancement is designed for showcasing the unique partnership in a way that feels both entertaining and brand-aligned.
