Bolt Burger Installation Above Driving Car
Bolt Burger Installation in Madrid
This Bolt FOOH advertisement features a Bolt vehicle driving past the iconic Palacio de Cibeles in Madrid. Above the car, an enormous, steaming burger is digitally installed, drawing the attention of onlookers.
The ad promotes Bolt Food’s Valentine’s Day collaboration with BiBo, a restaurant by chef Dani García. This augmented reality enhancement effectively showcases the partnership between delivery services and fine dining, integrating product and brand in an entertaining way.
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FOOH Impact ScoreSolid
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Credits
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Artist:WEIS
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