FOOH Impact Score:
Solid
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This Bolt FOOH ad begins with a Bolt vehicle driving past the emblematic Palacio de Cibeles in Madrid, topped by an enormous, steaming burger. This moment cleverly highlights the synergy between delivery and fine dining as the digital burger draws curious onlookers while promoting Bolt Food’s Valentine’s Day collaboration with BiBo, the restaurant by renowned chef Dani García. As a perfect blend of effective storytelling and creative product integration, the augmented reality enhancement is designed for showcasing the unique partnership in a way that feels both entertaining and brand-aligned.