La Poste Gift Box Reveals Christmas Tree
Blue Gift Box Opens in Lyon
This CGI campaign for La Poste features its limited edition Colissimo holiday box. The video is set in Place Bellecour, Lyon, France, as twilight settles.
A striking blue gift box, bearing the phrase "C'est Cadeau," rests near the Victor Emmanuel II Monument. Passersby pause to take photos before the box parts open, revealing a towering Christmas tree.
The tree is adorned with twinkling ornaments, radiant lights, and a glowing star at the top, transforming the urban location into a captivating product showcase using CGI effects.
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