La Poste Gift Box Reveals Christmas Tree

Imagine a historic city square turning into a stage for a festive surprise. That's the distinctive premise of this La Poste cgi campaign featuring its limited edition Colissimo holiday box. The video unfolds as twilight settles over Place Bellecour in Lyon, France, where a striking blue gift box bearing the phrase "C'est Cadeau" rests near the Victor Emmanuel II Monument, attracting passersby who pause to take photos. Suddenly, the box parts open, unveiling a towering Christmas tree adorned with twinkling ornaments, radiant lights, and a glowing star at the top. Using CGI effects, this La Poste cgi campaign transforms an urban location into a captivating product showcase.