HIRMER Building Turned into Christmas Gift
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FOOH Impact Score
Impressive
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A-Tier
B
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In this BOSS cgi video, an ordinary city building is digitally unwrapped and reimagined as a massive Christmas gift, wrapped in brand elements and topped with a glowing green bow. The scene unfolds as the urban structure becomes bathed in vivid lights, revealing the illuminated 'BOSS' and 'HUGOBOSS' logos that seamlessly blend festive cheer with premium branding. With a captivating use of computer generated imagery, this BOSS seasonal ad transforms a traditional architectural form into a vibrant holiday spectacle, highlighting BOSS’s creative push to merge luxury storytelling with immersive digital formats.
