Lacoste Polo Shirts in Moving Machine in Paris

Lacoste Polo Shirts: Parisian Urban Showcase

This Lacoste faux OOH ad features oversized Lacoste Polo shirts gliding through the air like a factory production line taking over the city. The video shows several vibrant shirts, suspended from hangers and attached to a rail, smoothly moving along a mechanized track.

The Eiffel Tower stands in the background, adding a Parisian touch as the shirts appear to float over the city. Using computer-generated graphics, this ad transforms the urban landscape into a distinctive product showcase for the brand's iconic Polo shirts.

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FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Gold Winner at the FOOH Awards 2025

Credits

Brand:Lacoste
Artist:Busterwood
Agency:Busterwood
Production:Busterwood
VFX:Busterwood
Sound:O'Bahamas studio

Metadata

Work Type: FOOH
Brand Industry:Fashion & Apparel
Country:France
City:Paris
Date posted:January 13, 2024
Source:Instagram