Reserva Black Jacket Hanging from Industrial Chimney
Reserva Black Jacket on Industrial Chimney
This CGI campaign for Reserva features a boat journey along the Jacuí River, approaching the Usina do Gasômetro in Porto Alegre, Brazil. The scene highlights a black Reserva puffer jacket, complete with the red woodpecker logo, hanging from an industrial chimney.
The jacket is shown fluttering dynamically in the wind, creating a striking contrast against the industrial backdrop. This computer-generated imagery is designed to integrate the product and enhance brand awareness and engagement.
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FOOH Impact ScoreSolid
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BLUE Ltd.