Reserva Black Jacket Hanging from Industrial Chimney

This Reserva CGI campaign begins with a boat floating along the Jacuí River, approaching the Usina do Gasômetro in Porto Alegre, Brazil. This moment cleverly highlights the brand's presence and style as a black Reserva puffer jacket with the red woodpecker logo catches the eye, hanging from an industrial chimney, fluttering dynamically in the wind and creating a striking contrast against the industrial backdrop. As a perfect blend of Authentic storytelling and computer generated imagery product integration, the CGI enhancement is designed for maximum brand awareness and engagement.