Victoria’s Secret Giant Cloth Floats Across Pune

This faux out-of-home (FOOH) CGI advertisement for Victoria's Secret announces the brand's arrival in Pune. The video begins with a sweeping view of Shaniwar Wada, where a giant pink-and-white striped cloth floats from the arched entrance and rolls onto the street, transforming the pavement into the same striped pattern. The fabric then appears at Savitribai Phule Pune University, twirling around its tower, before drifting through Aga Khan Palace and its courtyard.

The cloth continues to move above Pune’s streets, with matching pink-and-white striped cars driving below and pedestrian crossings mirroring the stripes. It then glides across the afternoon skyline before transitioning to nighttime at Phoenix Avenue of Stars. The camera pans across the façade as the striped cloth approaches, finally cutting to a full pink-and-white striped background.

The final scene reveals the text "VICTORIA’S SECRET NOW OPEN" alongside "Phoenix Avenue of Stars" and "Upper Ground Floor." This computer-generated imagery enhancement effectively blends engaging storytelling with product integration to announce the new store opening and build awareness in Pune.