Amazon Zlu Emerges From Giant Box in Paris
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FOOH Impact Score
Improvable
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C-Tier
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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Imagine a giant Amazon delivery box opening on the streets of Paris to reveal a blue alien influencer. That’s the surprising premise of this Amazon France CGI ad featuring virtual character Zlu promoting Black Friday deals. The video unfolds as a massive Amazon package placed amid the iconic urban backdrop tears open, allowing the animated alien to climb out and enthusiastically react to seasonal discounts, bringing extraterrestrial humor to Earth-bound shopping. Using engaging augmented reality, this Amazon CGI ad transforms a regular street scene into a captivating product showcase.
