FOOH Impact Score:
Improvable
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Imagine Christ the Redeemer becoming a launchpad for airborne celebration. That’s the captivating premise of this Casal Garcia cgi ad featuring floating vinho verde bottles taking to the skies. The video unfolds as a seaplane flies over Rio de Janeiro’s iconic statue trailing a branded flag, initiating a sequence that reveals bottles of Portuguese wine seemingly suspended mid-air above Guanabara Bay, held aloft by paragliders in vibrant hues. The moment peaks as multiple bottles gently parachute downward through confetti bursts, creating an unexpected spectacle above the waterfront. Using innovative CGI, this Casal Garcia cgi ad transforms Rio’s familiar skyline into an engaging product showcase.