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Pret A Manger Massive Cup at Connaught Place

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FOOH Impact Score

Outstanding

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Credits

Brand: Pret A Manger

Agency: Yellow

Production Company: Yellow

VFX: Yellow

Metadata

Brand Industry: Food, Beverage & Tobacco

Country: India

City: New Delhi

Effects / Animations: Large Objects, Floating & Flying Objects, Morphing & Transformation, Simple Motion, Complex Motion

Surroundings: Connaught Place, City, Trees, Park, Cars

Date posted: May 21, 2024

Source: Instagram

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This Pret A Manger vfx advertising begins with a giant drone carrying an enormous Pret coffee cup soaring over Connaught Place in New Delhi. This moment cleverly highlights the brand’s dynamic expansion as the drone flies towards the camera, revealing the cup while iconic cityscapes flash in the background, transitioning to an illustrated man pedaling a bicycle rickshaw past India Gate, then unveiling different historic and modern cityscapes within the cup. As the white cup transforms into Pret’s signature red, store exteriors appear, followed by a red splash morphing into a branded train with flashing locations, before returning to Connaught Place where the cup rises from a dome-like opening with a message reading “Pret ❤️ Delhi.” As a perfect blend of captivating storytelling and distinctive product integration, the CGI effects enhancement is designed for celebrating the launch of Pret’s Khan Market store.

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