Pret A Manger Massive Cup at Connaught Place

Drone Lifts Cup Over New Delhi

This CGI advertising video for Pret A Manger opens with a giant drone carrying an enormous Pret coffee cup over Connaught Place in New Delhi. The drone flies towards the camera, showcasing the cup against a backdrop of iconic cityscapes. This transitions to an illustrated man on a bicycle rickshaw passing India Gate, followed by various historic and modern cityscapes appearing within the coffee cup itself.

The white cup then transforms into Pret’s signature red, revealing store exteriors. A red splash subsequently morphs into a branded train displaying flashing locations. The video concludes back at Connaught Place, where the cup rises from a dome-like opening, displaying the message “Pret ❤️ Delhi.”

This VFX advertisement was created to celebrate the launch of Pret’s Khan Market store, blending captivating storytelling with distinctive product integration through CGI effects enhancement.

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FOOH Impact ScoreOutstanding
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Credits

Artist:Yellow
Agency:Yellow
Production:Yellow
VFX:Yellow