New Look Winter Coat Hangs on Shard

In this New Look cgi campaign, a massive gray winter coat is dramatically suspended in mid-air above London, creating an arresting visual moment beside the towering Shard skyscraper. The scene unfolds as the colossal coat hovers imposingly against the urban skyline, turning everyday streets and double-decker buses into an unexpected urban runway for the retailer’s Black Friday “BIG COAT ENERGY” promotion, offering up to 50% off storewide. With an effective use of CGI effects, this New Look outerwear advertisement cgi campaign transforms familiar cityscapes into a resonant retail theatre, spotlighting New Look’s bold seasonal messaging.