New Look Winter Coat Hangs on Shard

This CGI campaign for New Look features a massive grey winter coat dramatically suspended in mid-air above London, creating an arresting visual beside the towering Shard skyscraper. The colossal coat hovers imposingly against the urban skyline, transforming everyday streets and double-decker buses into an unexpected urban runway.

This outerwear advertisement highlights New Look’s Black Friday “BIG COAT ENERGY” promotion, offering up to 50% off storewide. Through effective use of CGI effects, familiar cityscapes are transformed into resonant retail theatre, spotlighting New Look’s bold seasonal messaging.