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Chaumet Ground Turned into Golden Honeycomb

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Credits

Brand: Chaumet

VFX: AC3 STUDIO

Metadata

Brand Industry: Beauty & Personal Care

Country: France

City: Paris

Effects / Animations: Morphing & Transformation, Complex Motion

Surroundings: Place Vendôme, City

Date posted: September 4, 2024

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In this Chaumet CGI ad, Place Vendôme is transformed as golden honeycomb structures gradually unfurl from the column's base, reshaping the historic square into a radiant geometric landscape. The ad dramatically reimagines the Parisian landmark with a jewelry-inspired motif, as Chaumet’s signature Bee My Love hexagonal forms ripple outward in sweeping motion. A captivating experience that masterfully blends elegance and creativity with a distinctive take on brand identity.

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