MAC Studio Fix Colors Baghdad Street
Truck Paints Foundation Tones on Road
This MAC Cosmetics FOOH ad features a black truck with yellow detailing and the MAC logo, cruising down Baghdad Street in Turkey. On the truck's bed, five oversized Studio Fix Foundation bottles are displayed, each paired with a giant makeup brush.
These brushes paint a gradient of foundation tones directly onto the road, symbolising MAC’s commitment to diverse skin shades. The CGI effects enhance the versatility and broad appeal of the Studio Fix Foundation.
A
FOOH Impact ScoreImpressive
SA-TierBCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brand:
Space NK Flying Makeup at Trafford Centre
Carbon Studio
Melvita Giant Bottle Repairs Cracked Bridge
Sephora Crane Installs Pop-Up Store
Filorga Serum Laboratory Machine at Pink Lake
L’Oréal Groupe Facial Balm Restores Glass in NYC
NYX Tint Applied on Donut Installation
Hada Labo Statue Applies Lotion and Turns Gold
Deborah Milano Lip Balm Draws 3D Lips on Building
Bluemotion 3D
FILORGA Eiffel Tower Glows Up with Serum
BMW Car Explodes Into Donuts on Street
First Aid Body Scrub Polishes the Road in Paris
Sephora Lip Stain Emerges in Various Shades