MAC Studio Fix Colors Baghdad Street
Outstanding
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This MAC Cosmetics FOOH ad begins with the striking image of a black truck with yellow detailing and the MAC logo prominently shown on its sides and back, cruising down Baghdad Street in Turkey. This moment cleverly highlights the product’s inclusive range as five oversized Studio Fix Foundation bottles are seen on the truck’s bed, each matched with a giant makeup brush that paints a gradient of foundation tones directly onto the road, symbolizing MAC’s commitment to diverse skin shades. As a perfect blend of captivating storytelling and dynamic product integration, the CGI effects enhancement is designed for showcasing the versatility and broad appeal of the Studio Fix Foundation.
