FOOH Impact Score:
Solid
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In this Citroen C3 CGI campaign, the compact yet expressive vehicle appears perched atop an ornate velvet cushion within a grand neoclassical hall. The ad humorously reimagines classical architecture as the perfect throne for modern comfort, with the C3 taking center stage as a vehicle fit for royalty. A creative execution that masterfully blends humor and product storytelling with a memorable twist on car marketing.