Citroën Cars Slide on Roller Coaster

This Citroën FOOH advertisement features a vibrant beachside scene in Positano, Italy. The camera pans across colourful cliffside buildings and a bustling beach resort, which includes a roller coaster.

The scene shows a massive surfboard gliding down the roller coaster track, carrying three new Citroën AMI vehicles. These vehicles seamlessly continue their motion onto nearby streets, embarking on separate adventures beyond the beach.

Through computer-generated imagery, this electric vehicle FOOH ad transforms the scenic seaside destination into an imaginative entry point for mobility, highlighting Citroën’s aim to introduce freedom and accessibility through compact urban transport.