Citroën Cars Slide on Roller Coaster

In this Citroën FOOH ad, a vibrant beachside scene in Positano, Italy, comes to life as the camera pans across the colorful cliffside buildings and a bustling beach resort setup featuring a roller coaster. The scene unfolds as a massive surfboard glides down the roller coaster track, carrying three new Citroën AMI vehicles, which seamlessly continue their motion onto nearby streets, embarking on separate adventures beyond the beach. With a captivating use of computer generated imagery, this Citroën electric vehicle FOOH ad transforms a scenic seaside destination into an imaginative entry point for mobility, highlighting Citroën’s aim to introduce freedom and accessibility through compact urban transport.