Citroën Giant Rubik’s Cube Installation at Plaza de España

This mixed reality advertisement for Citroën opens with an aerial view of Plaza de España, revealing an oversized Rubik’s cube installation on a large blue stand. This sequence highlights the adaptability of the Ami electric car as the cube pivots both vertically and horizontally.

Once aligned, the cube releases transparent-faced microcars that energetically bounce out and disperse across the plaza. This CGI-enhanced video combines memorable storytelling with creative product integration, aiming to build excitement for Citroën’s summer campaign rollout in iconic cities.