Citroën Giant Rubik’s Cube Installation at Plaza de España
Impressive
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Brand: Citroën
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This Citroën mixed reality ad begins with a sweeping aerial view of Plaza de España as an oversized Rubik’s cube installation is revealed on a massive blue stand. This moment cleverly highlights the adaptability of the Ami electric car as the cube pivots vertically and horizontally before aligning, triggering the release of the transparent-faced microcars which bounce out energetically and disperse across the plaza in all directions. As a perfect blend of memorable storytelling and creative product integration, the CGI effects enhancement is designed for building excitement around Citroën’s summer campaign rollout in iconic cities.
