Mercedes AMG Chinese F1 Grand Prix in Shanghai Race Lane
Mercedes-AMG Shanghai F1 Race Lane
This Mercedes-AMG mixed reality advertisement features a return to Shanghai, with the Shanghai Oriental Pearl Tower as its centrepiece. The video opens with the AMG logo soaring gracefully around the tower, as onlookers capture the moment on their phones.
The scene then shifts to the Huangpu River, where the water transforms into a high-speed race track. A Mercedes-AMG Petronas F1 car roars through, before the focus moves to a skyscraper's rooftop. Here, a helipad opens to reveal the Mercedes-AMG ONE 2023, rotating under the city's neon glow.
Using computer-generated graphics, this mixed reality ad transforms Shanghai into a product showcase.
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FOOH Impact ScoreImpressive
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