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Mercedes AMG Chinese F1 Grand Prix in Shanghai Race Lane

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Credits

Brand: Mercedes

Agency / Production / VFX: Unknown

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Imagine the Shanghai Oriental Pearl Tower becoming the centerpiece of a high-octane spectacle. That’s the Captivating premise of this Mercedes-AMG mixed reality ad featuring a breathtaking return to Shanghai. The video unfolds as the AMG logo appears, soaring gracefully around the tower while thrilled onlookers capture the moment on their phones. The camera then shifts to the Huangpu River, where the shimmering waters suddenly transform into a high-speed race track, and a Mercedes-AMG Petronas F1 car roars through, leaving a trail of adrenaline behind. As excitement builds, the focus moves to a skyscraper’s rooftop, where a helipad opens to reveal the Mercedes-AMG ONE 2023, rotating elegantly under the electrifying neon glow of the city. Using Innovative computer generated graphics, this Mercedes-AMG mixed reality ad transforms Shanghai into an unforgettable product showcase.

Metadata

Brand Industry: Automotive

Country: China

City: Shanghai

Effects / Animations: Large Objects, Flying Objects, Object Animation, Overlay

Surroundings: Shanghai Oriental Pearl Tower, Huangpu River, Skyscraper

Posted on April 21, 2024

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