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DYO Crane Pours Paint on Tower

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Credits

Brand: DYO

Who we think created this: Clytech

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Metadata

Brand Industry: Home & Garden

Country: Turkey

City: Istanbul

Effects / Animations: Large Objects, Fluid & Splash

Surroundings: Galata Tower, City

Date posted: June 24, 2024

Source: Instagram

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Imagine a historic skyline icon getting an unexpected splash of color. That’s the distinctive premise of this DYO fake out of home ad featuring a giant Akromax Supreme paint can suspended over Istanbul’s Galata Tower. The video unfolds as a construction crane lowers the can, which pours streams of bright yellow paint that flow down the tower’s dome, gradually covering its upper portion and creating a striking contrast with the original stone. Using CGI effects, this DYO fake out of home ad transforms a cherished monument into an innovative product showcase that highlights the brand’s message: 'Your Color, Your World'.

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