FOOH Impact Score:
Solid
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Imagine a historic war memorial becoming the backdrop for a bold hygiene message. That’s the insightful premise of this Geberit cgi ad featuring a surreal transformation at the Soviet War Memorial. The video unfolds as Lizz Görgl runs energetically toward the iconic fountain, holding a tissue bundle in each hand, with the camera revealing a massive toilet bowl dramatically installed at its center—its lid lifting just as the word "transl" appears, seamlessly blending with the flowing water around it. Using engaging computer generated graphics, this Geberit cgi ad transforms a revered public space into a distinctive product showcase.