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Pril Bottles Parachute Over Beirut’s Coastline

B
FOOH Impact Score

Solid

S A B-Tier C
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Credits

Brand: Pril

Who we think created this: Moving frame

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Metadata

Brand Industry: Home & Garden

Country: Lebanon

City: Beirut

Effects / Animations: Large Objects, Complex Motion

Surrounding: City

Date posted: January 1, 2024

Source: Instagram

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Imagine a Mediterranean skyline turned into a canvas for floating household products. That’s the distinctive premise of this Pril FOOH ad featuring colorful bottles of dishwashing liquid descending from the sky. The video unfolds as Pril dishwashing liquid bottles parachute across the sky above Beirut's coastline, each bottle descending with a red and white parachute adorned with Lebanon's iconic cedar emblem. The aerial view captures the urban sprawl, shimmering sea, and a prominent sports stadium nestled into the cityscape below. Using engaging VFX, this Pril FOOH ad transforms the cityskies into a resonant product showcase.

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