FOOH Impact Score:
Solid
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In this Findus fake ooh ad, a digital rendering transforms Milan’s Duomo square as a towering Captain Birdseye figure appears in front of the iconic cathedral. The scene unfolds as the beloved seafood brand mascot stands proudly at monumental scale, creating an unexpected contrast between timeless architecture and the familiar sailor character. With an engaging use of VFX, this Findus seafood promotion fake ooh ad transforms cultural landmarks into a fresh, relatable spectacle, highlighting Findus’s goal of boosting social media buzz and brand engagement through location-driven storytelling.