Findus Captain Spotted at Duomo di Milano

Captain Birdseye Towers Over Milan's Duomo

This fake out-of-home (FOOH) CGI advertisement for Findus features a digital rendering of Milan's Duomo square. A towering Captain Birdseye figure appears in front of the iconic cathedral, creating an unexpected contrast between the historic architecture and the familiar seafood brand mascot.

The scene shows the beloved sailor character standing proudly at a monumental scale. This Findus seafood promotion uses VFX to transform a cultural landmark into a fresh and relatable spectacle, aiming to boost social media buzz and brand engagement through location-driven storytelling.

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FOOH Impact ScoreSolid
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Credits

Metadata

Work Type: FOOH
Country:Italy
City:Milan
Date posted:March 7, 2024
Source:Instagram