Starbucks Massive Coffee Cup in Store

Starbucks In-Store Coffee Cup

This fake out-of-home (FOOH) CGI advertisement features a giant coffee cup towering above a bustling Starbucks in-store environment. It creates the illusion that visitors have been miniaturised within the familiar space.

The ad highlights the brand's core latte offering as customers explore a surreal interior adorned with golden coffee splashes and oversized details. The CGI effects play with scale and perspective, designed for maximum social media engagement and brand recall.

B
FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more

Credits

Brand:Starbucks
Artist:Ro CGI

Metadata

Work Type: FOOH
Country:Indonesia
Date posted:June 12, 2024
Source:Instagram