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Pepsi Helicopter Delivers Soda Can to Stadium

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FOOH Impact Score

Impressive

S A-Tier B C
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Credits

Brand: Pepsi

Who we think created this: Vertex

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Metadata

Brand Industry: Food, Beverage & Tobacco

Country: Lahore

City: Pakistan

Effects / Animations: Large Objects, Complex Motion

Surroundings: Gaddafi Stadium, Sports Venue

Date posted: March 1, 2024

Source: Instagram

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In this Pepsi CGI campaign, a massive Pepsi Zero Sugar can descends from the sky into Pakistan’s bustling Gaddafi Stadium, suspended beneath a helicopter that hovers above a live cricket match. The ad dramatically reimagines a routine sports event with a dynamic branded spectacle, turning the oversized can into the star delivery of refreshment. A captivating execution that masterfully blends creativity with a bold brand presence in the heart of a cricket-loving nation.

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