FOOH Impact Score:
Impressive
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In this Pepsi CGI campaign, a massive Pepsi Zero Sugar can descends from the sky into Pakistan’s bustling Gaddafi Stadium, suspended beneath a helicopter that hovers above a live cricket match. The ad dramatically reimagines a routine sports event with a dynamic branded spectacle, turning the oversized can into the star delivery of refreshment. A captivating execution that masterfully blends creativity with a bold brand presence in the heart of a cricket-loving nation.