Orta Giant Tulip Bouquet Travels on Truck
Pink Truck Glides Past Esentai Tower
This fake out-of-home (FOOH) CGI advertisement for Orta features a pink truck transporting a giant tulip bouquet. The truck is depicted gliding past Esentai Tower in Almaty, Kazakhstan, amidst city traffic, with the Orta brand logo visible on its side.
The ad reimagines the cityscape, presenting a tribute to women in the lead-up to March 8. Onlookers, including a young girl in a car and women on the sidewalks holding single pink roses, are shown engaging with Orta’s message of care and celebration.
This piece aims to express Orta’s identity as a brand that honours women through warmth, beauty, and shared moments, referencing its tulip-covered restaurant in the Mamyr 4 district.
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FOOH Impact ScoreOutstanding
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