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Folder Shoes Installation on Store Facade

B
FOOH Impact Score

Solid

S A B-Tier C
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Credits

Brand: Folder

Who we think created this: Moiberlab

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Metadata

Brand Industry: Fashion & Apparel

Country: South Korea

City: Unknown

Effects / Animations: Large Objects, Floating & Flying Objects, Falling Objects, Billboard & Digital Screen

Surrounding: City

Date posted: July 21, 2023

Source: Instagram

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Imagine a city sidewalk being overtaken by enormous floating letters. That’s the captivating premise of this Folder faux ooh ad featuring a dramatic sale announcement display. The video unfolds as three-dimensional white typography appears to spill out from the storefront's entrance using precise CGI, completely transforming the space into a walk-through advertisement. Using innovative computer generated graphics, this Folder faux ooh ad transforms a typical brick-and-mortar shopfront into an immersive product showcase.

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