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Imagine Berlin’s iconic Oberbaumbrücke transformed into the centerpiece of a romantic pop-up attraction. That’s the distinctive premise of this Mezzo Mix FOOH ad featuring an oversized can with a heart-shaped cutout revealing the branding of 'Love is Blind: Germany.' The video unfolds as digital and physical worlds combine, with the can placed dramatically against the bridge backdrop, inviting locals to engage with the 'Find Your Dose of Love' dating experience co-hosted by Netflix. Using augmented reality, this Mezzo Mix FOOH ad transforms a familiar city landmark into an engaging product showcase.
DKNY
Breuninger
Breuninger
Schweppes
Lansinoh
EDEKA
EDEKA
Roborock