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Onitsuka Tiger Shoe Float Out of Lamp Post Ad

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FOOH Impact Score

Impressive

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Credits

Brand: Onitsuka Tiger

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Fashion & Apparel

Country: Japan

City: Tokyo

Effects / Animations: Billboard & Digital Screen, Floating & Flying Objects, Large Objects

Surroundings: Buildings, Tokyo Tower, Skylines

Date posted: August 8, 2024

Source: Instagram

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In this Onitsuka Tiger vfx advertising, a lamppost poster showcasing the Mexico 66 model announces the brand’s 75TH ANNIVERSARY EVENT @CAT STREET 2024 August 9–25, as the shoe seamlessly ripples out from the 2D surface in a distinctive CGI effect. The ad creatively reimagines urban street posters as portals, with each shoe leaving its printed confines and gliding through a city backdrop toward an unseen destination. A captivating campaign that masterfully blends creativity with brand identity, culminating in a stunning visual where the shoes float in unison near Tokyo Tower, inviting viewers to join the celebration in Tokyo.

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