Onitsuka Tiger Shoe Float Out of Lamp Post Ad
Onitsuka Tiger CGI Shoe Float
This VFX advertising for Onitsuka Tiger features the Mexico 66 model. A lamppost poster announces the brand’s 75th Anniversary Event, taking place at Cat Street from August 9–25, 2024.
The shoe seamlessly ripples out from the 2D surface in a distinctive CGI effect. The ad reimagines urban street posters as portals, with each shoe leaving its printed confines and gliding through a city backdrop toward an unseen destination.
The campaign culminates in a visual where the shoes float in unison near Tokyo Tower, inviting viewers to join the celebration in Tokyo.
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FOOH Impact ScoreImpressive
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