FOOH Impact Score:
Improvable
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In this Garnier Fructis faux ooh ad, a helicopter hovers over the Golden Gate Bridge as it pours liquid serum onto the structure. The ad dramatically reimagines the iconic bridge with a haircare solution tailored to tame and transform frizz, simulating the product’s smoothing powers by turning the bridge's faded red exterior into a sleek golden finish. A dynamic piece that masterfully blends drama with a memorable twist on hairstyling.