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Sculptor Pink Wax Flows Through Kyiv Streets

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FOOH Impact Score

Solid

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Credits

Brand: Sculptor

Who we think created this: 01.bogdan

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Metadata

Brand Industry: Beauty & Personal Care

Country: Ukraine

City: Kyiv

Effects / Animations: Large Objects, Complex Motion, Fluid & Splash

Surroundings: Sofia Kyivska, City

Date posted: June 24, 2024

Source: Instagram

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Imagine a historic landmark drenched in hair removal innovation. That’s the resonant premise of this SCULPTOR faux ooh ad featuring a bold new waxing system. The video unfolds as a vibrant pink liquid flows down a historic Kyiv street while a matching helicopter hovers above, delivering the SCULPTOR brand banner through the sky. Giant candy-like applicators rise from the pink wax river in front of St. Andrew's Church's iconic blue domes, building a surreal installation that visualizes the brand's message of a "new wave covering the world". Using augmented reality, this SCULPTOR faux ooh ad transforms the urban landscape into a clear product showcase.

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