FOOH Impact Score:
Impressive
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Imagine a historic city square embracing a swarm of pastel butterflies. That’s the captivating premise of this Gessi FOOH campaign featuring a luminous tunnel adorned with greenery and the iconic Gessi logo. The video unfolds as an elegant journey begins through the glowing entrance, and suddenly, hundreds of white, pink, and yellow butterflies take flight, encircling the exquisite architecture of Milan and the famed Leonardo da Vinci statue. Using computer generated imagery, this Gessi FOOH campaign transforms the classical cityscape into an innovative product showcase.