Gessi Swarm of Butterflies Spotted in Milan
Gessi Swarm of Butterflies in Milan
This Gessi FOOH campaign features a luminous tunnel adorned with greenery and the iconic Gessi logo, set within a historic city square in Milan. The video begins as an elegant journey through the glowing entrance.
Suddenly, hundreds of white, pink, and yellow butterflies take flight, encircling the exquisite architecture of Milan and the famed Leonardo da Vinci statue. Using computer-generated imagery, this campaign transforms the classical cityscape into an innovative product showcase.
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FOOH Impact ScoreImpressive
SA-TierBCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
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